Strategies

Business Models vs Internet Business “Concepts”, part 1

Immersive technology and virtual worlds presents new opportunities and challenges to the traditional sense of the profitable business model. "Discontinuous change", according to Gary Hamel of Strategos, is the make up of today's and tomorrow's successful business models. Discontinuous change includes not thinking of a new business model itself, but a new business concept. It is almost like saying, there aren't any new business models to create, so we must recreate what a business model looks like--to be discontinuous. Social networking sites are perhaps the epitome of these new business concepts. Unfortunately, these pioneers of social media have forgotten one very important part of business, and that is evidenced in the many discussions of how these sites intend to "monetize" their creations "after" the start of the business.

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Business Value in the “Immersive Internet” Explored

Well, this is what it's all about here at Metaverse For Business. I'm scouring the 'net looking for fantastic resources and support, or evidence against some of my own beliefs and observations about business in the metaverse. Earlier, I came across a paper released by ThinkBalm that looked into the business value from using immersive Internet technology (aka, virtual worlds) in the work setting. I'm very much into finding quantitative results here and I don't expect everyone to read the full 36-page report, but I will try to summarize here, those things relative to this blog's mission.

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